Everything you need to write about FLO.
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About FLO
Short
FLO is a premium activewear and athleisure brand for women and men, in pursuit of flow: one wardrobe that carries you from a morning session to deep work to evenings out.
Long
FLO is a premium activewear and athleisure brand for women and men, built around one idea: in pursuit of flow. Flow is the state where training, work and life stop competing for your attention, and FLO designs for it with minimal, considered pieces that move from a morning session to deep work to evenings out with the people you care about, without a change.
The range is kept tight on purpose. Every piece starts with the fabric and is made in small batches, quality first, to be worn on repeat rather than replaced. Alongside the clothing, FLO is a wellness community in New Delhi, built around people who move and shaped by their feedback.
At a glance
Fast facts
BrandFLOCategoryPremium activewear and athleisure, women and menBased inNew Delhi, IndiaFirst collectionCollection 001 (2026)FabricsNylon-spandex performance core, cotton-spandex soft core, structured polyamideCommunityFLO/ACTIVE Tennis Club, FLO Padel Club, FLO Girls Golf Club, FLO Sunday Club, FLO Breakfast ClubWebsitefloactive.inPress contactgrowth@floactive.inBrand assets
Logo
On lightPNGOn darkPNG
Keep clear space around the wordmark. Don't stretch, recolour or italicise it.
Palette
Brand colours
Ink
#0D0D0D
Type and buttons
White
#FFFFFF
Page background
Warm surface
#F3F1EC
Cards and panels
Clay
#B2603C
Status accent
Stone
#8A8175
Secondary text
Line
#E4E2DD
Borders and dividers
Media library
Imagery
Contrast Sports Bra in NavyDownloadContrast Sports Bra in BlackDownloadContrast Stripe Legging in NavyDownloadContrast Stripe Legging in MaroonDownloadContrast Set in NavyDownloadContrast Set in WhiteDownloadSculpt Zip Jacket in BlackDownloadBallet Wrap Top in WhiteDownload
Images may be used for editorial coverage of FLO with credit ‘Courtesy of FLO’.
Contact
Press, partnerships and collaborations: growth@floactive.in.
Orders and support: care@floactive.in.